Why Google Adwords? Pay Per Click (PPC) is an advertising tool used by businesses to reach their audience through sponsored ads on search engines and other websites. With the help of PPC ads, you have the ability to reach the correct demographic, and in turn increase the returns on your investment. PPC training course will offer you all the necessary skills and expertise required to reach your paid marketing objectives. The course will cover PPC adverting exhaustively, with topics like initial comprehensive campaign setup, bidding and reporting, managing campaigns, landing pages, conversion tracking and other advanced PPC concepts. You will create a Google AdWords account and an AdWords campaign. You will refine and optimize aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets. Who should join? This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaig
